Monday, February 13, 2012

New York Fashion Week Fall/Winter 2012- Edun


The inspiration behind Edun's Fall 2012 collection was described as a girl who has "taken her punk rock roots on safari" on the show program. "Safari Punk" was a timely theme for a brand that has such close ties to Africa, not because of the safari element, or because of its co-founder Bono's musical background, but because of the largely overlooked punk scene in Southern Africa; the subject of a recently released documentary called Punk in AfricaIn the  documentary, a musician says that what makes African punk different is that it's not just an imitation of punk from other parts of the world, but that there are distinctly African elements in African punk music. In this same way, Edun stayed true to its tough edgy aesthetic while re-interpreting the idea of an "African" print. Wauchob's talent for textile design was visible in beautiful graphic dresses, as well as knitwear, both done in interesting designs with bold rich colors. Edun is still a relatively young brand, but this collection is evidence that its creative team is coming in to its own and making Edun about more than just "clothes made in Africa".
All images: Joe Kohen/Getty Images North America

4 comments:

  1. The edgy design on model #3 and #4 are just amazing, especially the color and patterns. #2 and #5, I think, look a bit more grown up or adult. Nice!

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  2. agreed! The colors and patterns really made this collection. If Edun can show so much rich color for Fall, I'm excited to see what they will do for Spring.

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  3. Even though it has that much to do with fashion; a couple of the groups, Powerage and Hog Hoggidy Hog, in the soundtrack for this movie are really good ska punk/rock bands. I would never have found that music if it hasnt been for this post. :)

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  4. :) rock on- that's awesome!!! i'm working on another post about music and fashion in South Africa, so look out for that one soon

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